A gift card-style Record Token scheme is set to make a return to independent record stores in the UK this May to cater for a new generation of vinyl collectors.
During the ‘90s similar schemes were worth millions and its hoped that a new, more modern scheme will be able to tap into the resurgent vinyl market.
Like a credit card, the gift cards can be used at participating independent record shops to purchase vinyl, CDs and cassettes.
The tokens will be available to purchase online or in-store from May and will help independent record stores compete against larger retailers like Tesco and HMV who have begun to sell vinyl in-store and online.
The Entertainment Retailers Association’s CEO, Kim Bayley said, "There has never been a better time to bring back record tokens and we predict they will be much-coveted gifts this year for music fans of all ages.”
The biggest selling vinyl in the UK in 2017 was Ed Sheeran’s ‘÷’ which shifted an impressive 51,700 copies in the UK.
Earlier this week, the 11th annual Record Store Day announced what limited edition vinyl will be made available for this year's annual record store celebration on 21st April and it features releases from the likes of David Bowie and Prince.
You can view the full list of 501 releases here.
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